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Design Thinking (DT) is a methodology focused on the human being for innovation. It consists of a set of tools and actions aimed at designing a solution to a concrete problem, always putting the emphasis on the design and, fundamentally, on the user. Design Thinking seeks to generate solutions to the problems that people face …
Continuar leyendo “2.1 Definition of the problem in the creation of a product or service”
A Comprehensive Guide for Students and Practitioners By Professor Carlos Uribe, IPN ESCA In today’s digital-first economy, a well-crafted website is more than a virtual business card—it is a strategic asset that shapes user perception, drives engagement, and supports organizational goals. Whether you are developing a personal portfolio, an e-commerce storefront, or a university project …
In today’s fast-moving digital economy, buying and selling online isn’t just convenient—it’s essential. But with convenience comes complexity, especially when it comes to rules, trust, and fairness. In Mexico, the growth of e-business has been supported not only by national laws and international agreements but also by two key non-governmental forces: Internet Association MX (Internet …
By Professor Carlos Uribe IPN ESCA St. Thomas Abstract Design Thinking has transcended its origins in product design to become a cornerstone methodology for innovation across business, education, healthcare, and public policy. This article examines the foundational architecture of Design Thinking through three interrelated lenses: (1.3.1) its core principles, which establish its philosophical and ethical …
By Professor Carlos Uribe IPN ESCA St. Thomas Abstract Design Thinking has transcended its origins in product design to become a cornerstone methodology for innovation across business, education, healthcare, and public policy. This article examines the foundational architecture of Design Thinking through three interrelated lenses: (1.3.1) its core principles, which establish its philosophical and ethical …
By Professor Carlos Uribe IPN ESCA St. Thomas Abstract Design Thinking has transcended its origins in product design to become a cornerstone methodology for innovation across business, education, healthcare, and public policy. This article examines the foundational architecture of Design Thinking through three interrelated lenses: (1.3.1) its core principles, which establish its philosophical and ethical …
Abstract Design Thinking has emerged as a transformative pedagogical approach in higher education, particularly within interdisciplinary innovation and entrepreneurship curricula. Central to its efficacy is its human-centered orientation toward problem solving. This article explores three foundational subtopics within the Design Thinking learning unit: (1.2.1) the identification of underlying customer needs, (2.1.2) the structured yet iterative …
Why Understanding These Systems is Critical for Modern E-Commerce and Compliance Introduction: The Hidden Costs of Poor Security In today’s digital economy, a single security lapse can cost businesses millions in fines, lost trust, and operational downtime. Consider the Tokko 2023 breach (a real-world case study we’ll analyze later), where a Mexican e-commerce platform lost …
What Exactly is Design Thinking? Design thinking has moved beyond buzzword status to become a powerful methodology for innovation—but what does it actually mean? According to Michael G. Luchs, design thinking is “a systematic and collaborative approach for identifying and creatively solving problems” (Luchs, 2020). At its core, it means approaching challenges the way a …
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3.1 Las estrategias de Marketing Digital Resumen El marketing digital ha evolucionado como una disciplina fundamental en la gestión contemporánea de las organizaciones. Este artículo ofrece una revisión conceptual y teórica de las estrategias digitales, examinando sus fundamentos, modelos explicativos y aplicaciones. Asimismo, se propone un ejercicio formativo orientado a la aplicación práctica de los …
3.1 Las estrategias de Marketing Digital Resumen El marketing digital ha evolucionado como una disciplina fundamental en la gestión contemporánea de las organizaciones. Este artículo ofrece una revisión conceptual y teórica de las estrategias digitales, examinando sus fundamentos, modelos explicativos y aplicaciones. Asimismo, se propone un ejercicio formativo orientado a la aplicación práctica de los …
In the world of business and marketing, understanding your audience and environment is everything. Yet, there’s often confusion between terms like market research, market study, and trend analysis. Although they’re closely related, they serve different purposes and require different approaches. In this post, I’ll help you clarify each concept, show their differences, and walk you …
1.5.2 Establishment of business objectives A well-structured business plan is indispensable for success, and at its core lie clear, strategic, and validated objectives . These objectives serve as the compass guiding decision-making, resource allocation, and growth strategies. As highlighted by LinkedIn, a business plan’s focus on clarifying goals in a SMART manner significantly enhances the …
Continuar leyendo “The Effective Establishment of Business Objectives: A Strategic Framework”
1.5.2 Establishment of business objectives A well-structured business plan is indispensable for success, and at its core lie clear, strategic, and validated objectives . These objectives serve as the compass guiding decision-making, resource allocation, and growth strategies. As highlighted by LinkedIn, a business plan’s focus on clarifying goals in a SMART manner significantly enhances the …
Continuar leyendo “The Effective Establishment of Business Objectives: A Strategic Framework”
1.4.2, 1.4.3 y 1.4.4 Introducción En la era del marketing digital, uno de los errores más comunes entre emprendedores y pequeñas empresas es tratar de venderle a todo el mundo. Pero como advierte Seth Godin en This Is Marketing (2018), “no puedes ser todo para todos, pero puedes ser algo para alguien”. La clave para …
Continuar leyendo “El nicho de mercado: cómo enfocar tu estrategia y destacar entre la competencia”