Unlocking Innovation in New Product Development By Carlos Uribe, Inspired by Michael G. Luchs’ Chapter in “Design Thinking Introduction” In today’s fast-evolving business landscape, innovation isn’t just a competitive advantage—it’s a necessity. Companies across industries are turning to design thinking as a powerful approach to tackle complex challenges, especially in new product development (NPD) and …
Archivo del autor: carlos
Plataformas Digitales para Negocios: Comparativa entre Websites Estáticos y Plataformas de E-commerce
1.2 Plataformas de e-commerce 1.2.1 Website vs e-commerce LMD Laboratorio: Herramientas de e-commerce Introducción La transformación digital ha redefinido radicalmente la presencia en línea de las empresas, generando un escenario complejo donde coexisten diferentes modelos de plataformas digitales. En este contexto, surge un debate crítico entre el uso de websites estáticos y las plataformas de …
Plataformas Digitales para Negocios: Comparativa entre Websites Estáticos y Plataformas de E-commerce
1.2 Plataformas de e-commerce 1.2.1 Website vs e-commerce LMD Laboratorio: Herramientas de e-commerce Introducción La transformación digital ha redefinido radicalmente la presencia en línea de las empresas, generando un escenario complejo donde coexisten diferentes modelos de plataformas digitales. En este contexto, surge un debate crítico entre el uso de websites estáticos y las plataformas de …
Horizontal vs. Vertical Marketplaces in E-Commerce Ecosystems: A Comprehensive Strategic Analysis
1.3 Marketplaces: horizontal and vertical Abstract This paper provides a systematic analysis of horizontal and vertical marketplace models within the digital commerce ecosystem. Through theoretical framework development, comparative analysis of key characteristics, and strategic decision-making guidance, this research offers actionable insights for platform developers and academic researchers. The study identifies critical selection criteria, implementation roadmaps, …
Plataformas de E-commerce: Análisis Integral y Estrategias de Éxito
1.2 Plataformas de e-commerce 1.2.1 Website vs e-commerce 1. Definición y Características de una Plataforma de E-commerce Exitosa Definición Una plataforma de e-commerce es un sistema tecnológico especializado diseñado para facilitar transacciones comerciales en línea, permitiendo a las empresas exhibir productos, procesar pagos y gestionar pedidos de manera automatizada (Avilés, López & Poveda, 2018). Características …
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Plataformas de E-commerce: Análisis Integral y Estrategias de Éxito
1.2 Plataformas de e-commerce 1.2.1 Website vs e-commerce 1. Definición y Características de una Plataforma de E-commerce Exitosa Definición Una plataforma de e-commerce es un sistema tecnológico especializado diseñado para facilitar transacciones comerciales en línea, permitiendo a las empresas exhibir productos, procesar pagos y gestionar pedidos de manera automatizada (Avilés, López & Poveda, 2018). Características …
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Design Thinking Decoded: How Creativity and Problem Solving Intersect.
What Exactly is Design Thinking? Design thinking has moved beyond buzzword status to become a powerful methodology for innovation—but what does it actually mean? According to Michael G. Luchs, design thinking is “a systematic and collaborative approach for identifying and creatively solving problems” (Luchs, 2020). At its core, it means approaching challenges the way a …
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E-Business Evolution and Sectoral Opportunities
Introduction E-business has transformed global commerce through digital platforms that enable transactions, customer engagement, and value creation. This article examines successful and failed e-business implementations, analyzes sector-specific opportunities, and proposes educational frameworks for understanding contemporary e-commerce dynamics. Successful E-Business Examples Amazon Amazon continues to dominate global e-commerce through sophisticated advertising strategies that target high-intent buyers …
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E-Business Evolution and Sectoral Opportunities
Introduction E-business has transformed global commerce through digital platforms that enable transactions, customer engagement, and value creation. This article examines successful and failed e-business implementations, analyzes sector-specific opportunities, and proposes educational frameworks for understanding contemporary e-commerce dynamics. Successful E-Business Examples Amazon Amazon continues to dominate global e-commerce through sophisticated advertising strategies that target high-intent buyers …
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El Mundo del E-commerce: Transformando la forma de hacer negocios
“Descubre qué es el e-commerce, sus tipos (B2B, B2C, C2C, C2B), ejemplos reales y cómo usar el CTA para aumentar conversiones. Ideal para estudiantes y emprendedores.
E-Business in Mexico: Objectives, Opportunities & Real-World Lessons
Topics 1, 1.1. e-business BACHELOR’S DEGREE NI COMMERCIAL RELATIONS (A Structured Guide for Students and Entrepreneurs) Introduction Why E-Business in Mexico Isn’t Just “Online Shopping” While 50% of Mexicans remain unbanked and cash rules the streets, the country’s e-business sector is exploding—generating $28.3B in 2023 and reshaping its economy. But here’s the twist: e-business isn’t …
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E-Business in Mexico: Objectives, Opportunities & Real-World Lessons
Topics 1, 1.1. e-business BACHELOR’S DEGREE NI COMMERCIAL RELATIONS (A Structured Guide for Students and Entrepreneurs) Introduction Why E-Business in Mexico Isn’t Just “Online Shopping” While 50% of Mexicans remain unbanked and cash rules the streets, the country’s e-business sector is exploding—generating $28.3B in 2023 and reshaping its economy. But here’s the twist: e-business isn’t …
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laboratorio: herramientas ecommerce intro
Presentación Presentación Keynote: Laboratorio – Herramientas y Aplicaciones de E-commerce Introducción Al finalizar el semestre los alumnos tendrán las habilidades para: Diseñar e implementar un plan de e-commerce completo, desde la infraestructura tecnológica hasta la estrategia de fidelización. Analizar y aprovechar el ecosistema digital, identificando actores clave, tendencias y oportunidades. Dominar plataformas profesionales como Shopify …
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Understanding Product and Service Definition: Building the Foundation of Your Business
2.1.1 Product and service definition In today’s competitive marketplace, clearly defining your product and service offerings is more than just a formality — it’s a strategic necessity. Whether you’re launching a startup, refining an existing business model, or developing a new offering, understanding the distinction between products and services and how to define them effectively …
Understanding Product and Service Definition: Building the Foundation of Your Business
2.1.1 Product and service definition In today’s competitive marketplace, clearly defining your product and service offerings is more than just a formality — it’s a strategic necessity. Whether you’re launching a startup, refining an existing business model, or developing a new offering, understanding the distinction between products and services and how to define them effectively …